JAMES TORQUIL
Brand guidelines

The James Torquil identity

A single monogram system for the whole group. The JT is fixed; the third letter and its colour identify the division.

01 · Architecture

Constant and variable

The JT ligature, with J and T joined by one continuous crossbar, never changes in shape, proportion or colour (navy on light, white on dark).

The division letter sits at a fixed distance to the right, drawn from the same 12-unit monoline stroke, and takes the division's accent colour. To add a new division, draw its letter on the same grid, assign an accent and the system extends without redesign.

Corporate icon · JT without suffix, for the group as a whole, favicons, embroidery and small uses.
Secondary logo · Standalone three-letter monogram, for vehicles, products, social avatars.
James TorquilExplore
Primary logo · Monogram with James Torquil and division name beneath.
02 · Divisions

Primary lockups

James TorquilHoldings
JTH · James Torquil Holdings
James TorquilDesigns
JTD · James Torquil Designs
James TorquilMarine
JTM · James Torquil Marine
James TorquilExplore
JTX · James Torquil Explore
James TorquilEnergy
JTE · James Torquil Energy
James TorquilSystems
JTS · James Torquil Systems
James TorquilAgriculture
JTA · James Torquil Agriculture
JT_ · The next division
03 · Colour

Palette

Navy, white and champagne are the foundation everywhere. Division accents are used for the third letter and small highlights only.

Deep navy#102B40
White#FFFFFF
Champagne / sand#EADBC8
Orange accent#F59E0B
JTH · Holdings#EADBC8
JTD · Designs#0EA5E9
JTM · Marine#84A98C
JTX · Explore#F59E0B
JTE · Energy#22D3EE
JTS · Systems#64748B
JTA · Agriculture#C0883A
04 · Usage

Typography & rules

Aa

Manrope

Headings and wordmark. Bold, wide-tracked capitals for "JAMES TORQUIL".

Aa

Inter

Body copy and interface text. Clean and legible at every size.

↔

Clear space

Keep a margin of at least the height of the T crossbar ×2 around every logo.

✕

Don't

Recolour the JT, stretch, outline, add effects, or set the division letter in a different typeface.

05 · Downloads

Logo files

Vector SVG files, suitable for print, signage, vehicle graphics and embroidery. Wordmark text uses Manrope; convert text to outlines before sending to a printer.